Report: Number of Google Organic Blue Links Results Drops from 10 to 8.5

Searchmetrics has released a new Google search results. This study says that now, Google is less likely to show 10 organic blue links. Instead, Google shows only 8.5 blue links on average but this links with featured snippets, app packs, knowledge panels, images, video and more.

Organic Blue Links Drop from 10 to 8.5 Per Search Query

Searchmetrics say that you are less likely to see 10 links on a Google search results page for your query.


Universal Search Results Change from 2015 to 2016

Look integration of images, product listing ads, videos, news and maps have changed from 2015 to 2016 in the Google search results.


Knowledge Panels, Direct Answers and App Packs

Google showing rich results both on desktop on mobile, but how often they show results depends on the category and query of the search. Around every 10 mobile queries return mobile app packs, and you can see direct answers or featured snippets on desktop as you are on mobile, according to this study.




Finally, this chart is showing the percentage of time you will see a rich result, by type, by desktop versus mobile.

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