SEO has come a long time from being all about on-page optimization that is building backlinks and creating “relevant” content. But when I read search engine blogs and now trend is change that moving towards a new strategy for link building or content marketing.
RankBrain is one of the third most significant ranking factor in the Google algorithm, but it is perhaps the most misunderstood one. I personally believed Google’s admission that they don’t understand RankBrain.
According to Gary Illyes and Andrey Lipattsev of Google, RankBrain is not work proper on your backlink profile, content quality or click-through rate. RankBrain only helps the algorithm interpret queries better and well match them with relevant page content. RankBrain helps Google to process search results and provide more relevant search results for users.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages is an open-source coding for publishers. The aim of AMP is able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. Most of the elements of a desktop website is unnecessary for a mobile site.
The Knowledge Graph & Rich Answers
Google’s Knowledge Graph, launched in 2012, its slow but sure attempt to “organize the world’s information and make it universally accessible,” Now currently, around 40 percent of Google queries display “rich answers,” which include featured snippets, but not knowledge panels.
Real-Time, Integrated Penalty Filters
Google announced finally Penguin updated after two years. That’s because Penguin is now a real-time signal processed within Google’s search algorithm. Data on your pages is refreshed every time Google re-crawls and re-indexes them.